What’s Happening in AI?

Claudia Harris, our CEO, was recently featured in the Financial Times discussing AI's growing presence in businesses and the real challenges that come with adopting this technology. Claudia outlined how companies are grappling with the AI wave - what's working, what's not, and why adoption is more complex than it seems.

The Adoption Struggle

In the latest Tectonic episode by the FT, Claudia shares insights on AI adoption struggles businesses face - spoiler alert, it's not as simple as throwing a tool into the mix. The reality? Many employees are still skeptical, and uptake is often lower than expected.

Claudia highlights that many companies introduce AI tools without a clear strategy or sufficient training, leading to employee skepticism and low adoption. Without understanding how AI aligns with broader business goals, employees may see the tools as just another add-on. As Claudia points out, the question should be, “How can AI truly impact the bottom line?” rather than integrating it piecemeal.

In the feature, we learn how AI is being used in the real world - like at Octopus Energy, where they’re using AI to auto-generate customer service replies. But even with these tools, success still requires human input to make them truly effective. 

Listen to the Full Feature

Claudia’s insights in the Financial Times add a layer of real-world experience to the ongoing AI conversation. Have a listen to the full article to dive deeper into the challenges companies face when integrating AI, and how Makers is helping businesses find their footing.