This Is Minute One: Moonpig Invests in AI Mastery, Not Just AI Tools

AI is already changing how we work. The question is: how do we make it meaningful?
At Moonpig, that starts with learning together.

Moonpig has always blended tech and creativity to make meaningful moments personal. Now, they’re applying that same mindset to their people.

They’re not just experimenting, they’re investing. In skills, in mindset, and in confidence that scales.

That’s why they’ve partnered with Makers to roll out our AI Essentials programme, helping their  teams across the Group move beyond awareness into real-world mastery.

In a world of rapid change, the teams that thrive aren’t the ones waiting for clarity. They’re the ones learning while building.

AI at Moonpig is a shared commitment

Georgie Smallwood, Chief Product, Technology & Data Officer at Moonpig, put it simply:

"AI is transforming how we work, fast. The real question is how we choose to respond. At Moonpig, we believe the best way to face this change is together: by learning, experimenting, and building the confidence to use new technologies with purpose.

That’s why we’ve partnered with Makers, to give our people the tools and support they need to turn curiosity into capability.”

Not just smarter tools. Smarter teams.

Moonpig is already using AI to personalise card recommendations, speed up gifting journeys, and delight customers at scale. But the real opportunity? Helping every team member understand how and where to apply AI with intention.

With Makers, Moonpig teams are building skills in:

• Learning Quotient – the ability to learn, unlearn, and relearn at the pace AI demands. In an AI-first world, your capacity to adapt matters more than what you already know.
• AI Mastery – moving from experimentation to integration, knowing when to automate, when to augment, and when to step back.
• Use case leadership – understanding which AI opportunities should be executive-led, and which should bubble up from the ground. (Spoiler: most innovation happens from the latter.)
• Value-based deployment – prioritising the use cases that actually move the needle: efficiency gains, intelligence unlocks, or complexity breakthroughs.

A programme that delivers (and doesn't waste your time)

Moonpig's learners join an immersive journey combining:

• Live AI Labs to explore high-impact tools and use cases in real time
• Protected learning time embedded into the work week (not squeezed into lunch breaks)
• 1:1 coaching to stretch, challenge, and apply learning to actual projects
• A Level 3 nationally recognised qualification – fully funded through the Apprenticeship Levy

It's structured for busy teams. But it's not surface-level. This is deep capability-building for the AI economy. And it starts now.

The Makers perspective

Claudia Harris OBE, CEO of Makers, shared her excitement about the partnership:

"Moonpig is one of the UK’s most creative, tech-driven companies, and we’re thrilled to be supporting them on their AI journey through our AI Essentials programme.

They’re not just adapting to change, they’re leading it. And we’re proud to be helping their teams build real capability, fast."

Makers help teams move beyond surface-level confidence into capability: understanding what to automate, what to reimagine, and how to turn AI into a tailwind, not a headwind.

Makers' AI Essentials programme is built on our SHIFT framework, a practical roadmap for sustainable adoption, rooted in business impact, emotional intelligence, and fast experimentation. Not theory. Not hype. Action.

Download the AI Transition Playbook here

This is minute one

As we often say: this is minute one, episode one of the AI box set. And Moonpig isn't waiting to see what happens in episode two. They're getting ahead. Investing early. And building a workforce that's ready to adapt as fast as AI evolves.

Because here's the truth: the organisations that win in the next five years won't be the ones with the best AI tools. They'll be the ones with the best learners.

Want to do the same?

Ready to turn your team's AI curiosity into a competitive advantage? Let's build your capability roadmap together. makers.tech/contact